Comments, however, are of particular interest as they speak volumes of user engagement. Views, likes, comment and subscriber counts, including new subscribers, are all ranking factors - some more than others. With a social monitoring tool like Awario, fetching mentions of your video and keywords is made easy - you can simply enter your video’s URL to set up an alert, and collect linkless mentions that are already a ranking signal for Google.įor more specific queries, you can try a Boolean search - configure a targeted search to collect existing mentions and identify new link sources.Īdd specific search operators, combine groups of keywords, apply additional language or country filters, and much more - whatever it is, Awario has you covered. Therefore, keeping an eye on the kind of buzz that surrounds your YouTube content - on the platform itself and elsewhere - is a must. User engagement with the video remains number one ranking factor on YouTube. Track and grow user engagement with Awario Side perk: Study your Interaction reports from the last six months to spot patterns in likes, favorites, comments, or sharing Encouraging your audience to subscribe, like and comment - when executed successfully - is a sure way to get a ranking boost. Tool up with TubeBuddy, a browser extension which eases channel maintenance, and lends a helping hand with things like titles, descriptions, tags, annotations, cards and more.īeing aware of which of your videos drive subscribes is also a must, since new subscribers give you a significant advantage in YouTube search. Forty-eight hours after your video goes live is your metadata optimization deadline - once you miss that, the algorithm marks your content as less timely, which makes it extra hard to make a comeback. Optimizing your video content is just as essential as optimizing the content of your webpages - only that there’s no time to waste when it comes to YouTube SEO. Pricing: Paid versions start at $124 (Professional) and $299 (Enterprise) - free version and trial available 4. Side perk: Set YouTube as the search engine to track your videos' rankings once they’re up and running Take note of the keywords with the highest search volume - those are most likely to help you rank in organic search. ![]() You can also use Rank Tracker to run a quick ranking check, and yield the keywords that deliver video results in featured snippets.
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